A telephone answering service for small businesses, at one flat price.

An answering service picks up your business calls when you can't, then passes the details on to you. With Sayora, the one picking up is an AI receptionist: Sayora answers in your business name, day or night, and you get each lead by text or email. Built for small teams where whoever answers the phone is also doing the work. £49 a month, no VAT added, no contract.

Train your receptionist

No per-call charges. No setup call. Keep your existing number.

The basics

What is a telephone answering service?

When the person who answers the phone is also the person doing the work, calls get missed. That's the gap a telephone answering service fills. Whoever picks up speaks as your business: they deal with what they can, like your opening hours, and get the rest to you to follow up. You'll also see it called a call answering or phone answering service. Same job.

These days that someone can be a person or an AI. Underneath the sales pitch, answering services differ on three things, and they're the three to compare whichever way you go.

  1. Who answers

    A receptionist working from notes about your business, or an AI working from your business information. Some services offer both.

  2. How you pay

    Per call, by the minute, a monthly bundle of calls or one flat price. The model decides what a busy month costs.

  3. What reaches you

    A message, a call put through to you, or a lead summary you can act on from your phone.

Here's how they compare, with voicemail alongside, since that's where an unanswered call goes now.

Voicemail

Nobody answers

A recording asks the caller to leave a message, and you ring back the ones who do. Fine when callers already know you and will wait. A new caller can simply ring someone else.

Check plan with your phone provider

Human answering service

A receptionist answers

A receptionist answers in your business name from notes you provide, takes a message and, on some plans, puts the caller through to you. The strongest choice when callers need a person.

Varies per call, by the minute or a monthly bundle

Sayora

An AI receptionist answers

Sayora picks up in your business name, answers questions from your business information and sends you the lead by text, email or both when the call ends. Day and night. No live call transfer.

£49 a month flat, no VAT added

Human-service examples checked on each provider's site on 2 October 2026: The Answer Centre and Answer.co.uk charge per call, ReceptionHQ per call or per minute, Face For Business by the second and Argyll for a monthly bundle of calls. Transfers and 24/7 cover depend on the provider and plan. Our answering service cost guide compares published prices, including ReceptionHQ's and Answer.co.uk's, at the same call volumes.

How it works

Here's one call, start to finish.

An illustration, with invented details: a two-person letting agency, both out at viewings on a Thursday afternoon, when a landlord rings about having a flat managed.

  1. The phone rings first

    Nobody's free, so after 20 seconds the agency's mobile hands the call to Sayora.

  2. Sayora answers as the agency

    In the agency's name, in a real, warm British voice. Sayora tells the landlord it's AI and that the call is recorded, then asks what she needs.

  3. Sayora answers from the website

    She asks whether the agency manages flats in her part of town. The areas are on the agency's website, so Sayora can tell her.

  4. The question Sayora can't answer yet

    Then she asks about the management fee. Nobody has given Sayora the fee, so Sayora explains the team will answer that and notes the question. Sayora is instructed never to guess.

  5. Sayora takes the details

    Her name and number, plus the flat's postcode, one of up to three extra details the agency asks for. She mentions she's free after four, so that goes in too.

  6. The lead reaches the team

    When the call ends, the summary arrives by text and email, with the recording and transcript in the Sayora app.

Sample lead
‹Inbox/Helen M.
Mark done
New lead
Helen M.
07700 900417 Copy

Summary

Flat to let, wants it fully managed Landlord with a two-bed flat in EH6, empty from next month. Wants full management and asked about your management fee. Free for a call back after 4pm.
LandlordFee questionAfter 4pm
The landlord's enquiry as a sample lead in the Sayora app, using invented details.

The fix for the fee question: one of the team adds the fee to Sayora's Common questions in the app. From the next call, Sayora answers it.

On a mobile you choose whether your phone rings for 10, 15 or 20 seconds first, or sends every call straight to Sayora. A landline rings first, then diverts. Either way your number stays as it is. Setting up takes minutes, and you can divert your calls the same day you claim your receptionist.

Try it on your own business: build a demo and ask Sayora the question you'd least like a receptionist to get wrong. For everything Sayora does on a call, from questions to bookings, see call handling.

Human or AI

Which calls suit Sayora, and which need a person.

Forget human or AI in general and ask what each call needs to happen next. Here are the calls most small businesses get, and which kind of service does each one best.

  • A new enquiry

    Someone wants a quote, a viewing or an appointment. Either kind of service takes the details. Sayora sends them as a lead summary when the call ends, so you can ring back while the caller's still keen.

    Best fit: Either
  • The questions you get every day

    Your hours, the areas you cover, whether you do a particular job. Sayora answers from your website and the answers you add, at any hour. On a per-call plan, each of those calls is billed.

    Best fit: Sayora
  • Sales calls

    Sayora ends calls that are selling to your business or playing a recorded message, so they don't reach you as leads. Ring with a genuine enquiry too, to check how Sayora tells them apart.

    Best fit: Sayora
  • A caller who needs you now

    Something that can't wait needs someone who can act. A human service with call transfer can put the caller through. Sayora can't, but marks the lead urgent in your text and email so you know who to ring first.

    Best fit: A person
  • A difficult conversation

    A complaint, bad news or a negotiation goes better with a person's judgement. Sayora takes the details and marks an escalated complaint urgent, but the conversation itself needs you or a human receptionist.

    Best fit: A person
  • Evenings and weekends

    Some human services answer 24/7, while others stop in the evening or charge extra for later hours. Sayora answers day and night, bank holidays included, for the same £49 a month.

    Best fit: Either

The short version: if most of your calls are enquiries and questions you can deal with by ringing back, Sayora covers them for a flat price. If callers often need a person on the line, choose a human service with call transfer. And you don't have to hand over every call: by default your phone rings first, so you can still take the ones that need you.

Only want cover once the working day's done? See after-hours answering. Every hour of every day? See 24/7 call answering. Not sure which way your calls lean? The human, AI or hybrid worksheet sorts them by type.

Shopping around

Six questions to ask before you sign.

Put these to every service on your shortlist, Sayora included. Each one tests one of the three differences, and the last covers the small print. Here's what to listen for, and how Sayora answers.

  1. Who answers

    Who answers, and will callers know?

    Some services now offer receptionists and AI side by side, so ask who picks up your calls and what callers are told.

    Sayora

    An AI receptionist. Sayora tells new callers it's AI at the start of the call.

  2. How you pay

    What counts as a call?

    On per-call and per-minute plans, sales calls, wrong numbers and hang-ups can all add to the bill. Ask which ones count.

    Sayora

    There's no per-call charge: £49 a month is all you pay Sayora, with unlimited minutes under fair use.

  3. How you pay

    Are evenings, weekends and bank holidays included?

    Some services charge extra for answering outside office hours, so check the plan you're quoted covers the hours you need.

    Sayora

    Yes. Day and night, bank holidays included, at no extra cost.

  4. What reaches you

    What reaches you after the call?

    A message tells you someone rang. A good summary tells you who, what they need and how urgent it is, in time to ring back.

    Sayora

    A lead summary by text, email or both when the call ends, with the recording and transcript in your Sayora app.

  5. What reaches you

    Can a caller be put through to you?

    If you need transfers, check they're on your plan and whether each one costs extra.

    Sayora

    No. Sayora has no live call transfer. Urgent leads are marked, so you know who to ring first.

  6. The small print

    What's the minimum term?

    Check how long you're committing to, and how much notice you'd have to give to leave.

    Sayora

    There isn't one. Sayora is month to month, and your number stays yours throughout.

Then ring before you commit. Build a Sayora demo for your business, free and with no card, and try it with the same test calls you put to the others. Demo calls are capped, so start with the ones that matter most.

Sayora is £49 a month with no VAT added, covering 24/7 answering, a dedicated UK number, lead summaries, sales-call screening, calendar booking, recordings and transcripts. To compare a per-call or per-minute plan at your call volume, use the answering service cost calculator.

Fair questions

Asked and answered.

What is a telephone answering service? +

A service that answers your business calls when you can't, in your business name, and passes the caller's details to you. Human services use receptionists working from notes about your business. AI services, Sayora included, use an AI receptionist working from your business information, and Sayora can book appointments too, once your calendar is connected and bookings are set up.

Are answering services still a thing? +

Very much so, and they've changed. A call nobody answers can go to whoever picks up next, so businesses still pay to have their phones covered. What's new is who answers: alongside human receptionists, AI receptionists like Sayora now answer day and night, and Sayora charges one flat monthly price.

How much does a telephone answering service cost in the UK? +

Human services charge per call, by the minute or for a monthly bundle of calls, depending on the provider, so the bill moves with your call volume. Sayora is £49 a month with no VAT added and unlimited minutes under fair use. Our answering service cost guide works through the bills at different call volumes.

What's the best answering service for a small business? +

The one that suits what your callers need. If they often need putting through to you, choose a human service with call transfer. If most calls end with a question answered, a booking or a call back, Sayora covers them for a flat £49 a month. We make Sayora, so we're not neutral. Our shortlist of UK answering services gives each provider a clear best fit.

How do I choose an answering service? +

Start with what your callers need to happen next, then compare who answers, how you pay and what reaches you after the call. Put the six questions on this page to each provider, then ring every service on your shortlist with the same test calls, like the ones in our trial checklist for AI receptionists.

Who actually answers my calls? +

Sayora, an AI receptionist working from your website and the answers you add. Sayora tells new callers it's AI at the start of the call. If you'd rather every caller spoke to a person, a human answering service will suit you better, and our comparison pages say where each one is strongest.

Can Sayora put a caller through to me? +

No. Sayora doesn't do live call transfer. When a caller needs you today, Sayora marks the lead urgent in your text and email, so you know who to ring first. Unless you've chosen to send every call straight to Sayora, your phone rings first, so you can still pick up the calls that need you. If callers often need putting through, a human service with call transfer suits you better.

Do I have to change my phone number? +

No. You keep your number and divert calls to Sayora whenever you can't pick up, whether you're busy or it's after hours. From a mobile, you can send every call straight there instead. Sayora comes with its own dedicated UK number too, if you'd rather hand that out.

Are evenings and weekends extra? +

No. Sayora answers day and night, weekends and bank holidays included, for the same £49 a month. If you answer your own phone in the day and only want cover after that, see after-hours answering for how the divert works.

What happens after a call? +

If the caller leaves an enquiry, the summary reaches you by text, email or both when the call ends: who called, what they want and how to reach them, with urgent leads marked. Every call is recorded and transcribed too, so you can hear it back before you ring.

Is there a contract or minimum term? +

No. Sayora is month to month, and you can cancel anytime from your Sayora app.

Does Sayora suit my kind of business? +

Sayora suits small businesses whose calls are mostly enquiries, questions and bookings that someone follows up, from trades to estate agents, accountants and garages. Sayora isn't the right fit for emergency dispatch or clinical lines, where a caller needs a person to act there and then, so keep a person on those calls. Our sector guides show Sayora at work for estate agents, solicitors, accountants and car dealerships.

Hear Sayora answer as your business.

Sayora builds a demo receptionist from your website in minutes. Then call your demo with the questions your callers ask. It's free, with no card needed until you claim it.

Train your receptionist

£49/mo. No VAT added. Cancel anytime.

See how Sayora compares with named services →