We think small businesses deserve more from AI than another tool they have to learn. It should take useful work off their hands, without a developer, a complicated setup or a large-company budget. We started Sayora to put that belief into practice.
We build it in Edinburgh. Our ambition is to give small businesses AI agents they can put to work without a technical team. We're starting with the phone: answering questions, capturing enquiries and booking appointments while you look after your customers. AI earning its keep, in the work your business already does today.
Making AI genuinely useful to a British small business means building inside the UK's rules and habits from the first line, not translating someone else's product.
Sayora presents compliant UK caller ID on every call. Your business shows up as your business, not an 'unknown number' that gets screened.
Sayora tells every caller it's AI, right at the start, then gets on with helping them. We think honesty is a feature, and callers agree.
Call recordings, transcripts and caller details are handled under UK GDPR, with retention and rights written in plain English on our data page.
UK numbers with local area codes, clear £ pricing, and a real, warm British voice that greets callers the way Britain expects.
The full detail lives on how we handle your data. And when we write about the market, in our guides and comparisons, every price is read from the provider's live page and dated, and we don't use the industry's unsourced scare statistics.
We've been working together for years, building software for small businesses. Now we're building Sayora ourselves.
Co-founder · CEO
Spent years as head of growth at a podcast software company, where he and Bran built tools used by thousands of creators until the company was acquired. Before that, a Scottish marketing agency, hands-on with small business owners. The missed-call problem stuck with him from those years. He still reads early-access call transcripts himself.
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Co-founder · CTO
Head of engineering at the same podcast software company, working alongside Jacob from the early days through to the acquisition. He's spent his career building software that real users rely on every day. With Sayora, he's making sure it answers when the phone rings.
LinkedInSayora is from the Gaelic saora. It means liberty.
Built in Scotland. Independently owned. The point of Sayora is to get the next call answered so you can keep doing the work. That's the freedom we're building for. We're early, and we're not pretending otherwise.
Email hi@sayora.ai and a founder replies. Or skip ahead and hear what Sayora would say to your callers.
Train your receptionist